Whether you need traditional or the virtual media marketing, our team of marketing experts with the team of creative professionals can deliver it for your campaign. We offer product marketing as well as service marketing services.
Marketing a service business is not the same as marketing a product. When marketing a retail good, you are selling a product that is tangible – an item that can be seen, handled and used. Consumers can gain information and evaluate the product based on what they see.
Marketing a product focuses on getting the item to as many people as possible. You can sell and ship a product to any geographical area, as it allows for physical handling. Hence, broad marketing strategies designed to reach the largest possible audience like mass-market techniques, in-store promotions, and direct mail work perfectly for a product-based business.
In a service business, you are marketing yourself – your expertise and capabilities, your reliability, and commitment to excellent service. Your service technically does not exist until the customer pays for it. Service is not a tangible good, so what you are selling is the promise to deliver what you set out to deliver. Your marketing efforts will have to focus on communicating that promise to your clientele.
Mass marketing strategies do not work well with a service business. You are constrained by the amount of clients you can service well. To please your clients, you can focus only on a select number of accounts or customers to sustain your business. If you decide to get as much clients as possible, there is risk that you will spread yourself too thin that the quality of your work eventually suffers.
At Citywide, we understand all too well between the differences and can provide you with the perfect marketing strategy to get the result you need, whether you are product based, or service based.